Luna Estate needed a new website that reflected the quality of its wines while showing that the vineyard was somewhere everyone could enjoy — relaxed, welcoming and approachable without losing its premium feel.

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I designed and developed a new website with an integrated online wine shop, bringing together Luna’s vineyards, wine collections, cellar door and hospitality in one engaging digital experience. The site also tells more of the story behind the wine, from the land and organic farming practices to the people and winemaking process.

To bring it all to life, I created a library of original content including wine bottle photography, vineyard photography, drone footage, harvest photography and video, capturing everything from the vines and vintage through to the finished bottle.

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The restaurant also went through a name change, becoming Eclipse Restaurant, giving it a distinct identity separate from the Luna wine brand. I refreshed the logo and carried the new identity through to menus and redesigned signage.

The result was a fresh, approachable digital and visual identity that celebrates the full Luna experience — wine, food, people and place.