Lambton Square is a busy shopping mall with a diverse mix of retailers, hospitality and services. The goal was to create a visual tenant directory that made it easy for visitors to discover what was on offer while reflecting the mall’s new brand direction.

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I designed and developed the new website, coordinating tenant information and creating individual profiles and bio sections. I also photographed tenants without quality imagery and produced short marketing videos showcasing their businesses and services for both the website and social media.

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Alongside the website, I worked with the external rebrand team throughout the two-month process, acting as Brand Manager to help explore, refine and define the new visual style and its applications.

The result was a fresh digital presence that reflected the new Lambton Square identity while giving every tenant a stronger platform to be seen.